Automated customer communication flows and timelines.
Birthday Announcement
Warm reminder of their special day coming up. Introduces Chicken Shack birthday perks and encourages early ordering.
Urgency Push
Creates urgency with limited availability messaging. Highlights exclusive perks and final push to order for their party.
Happy Birthday!
Celebratory message with free meal reminder. VIP treatment and birthday surprise waiting for them.
Thank You & Repeat
Gratitude message with post-birthday offer. 15% off next order and encourages repeat visits.
TOTAL COMMUNICATIONS
4
Emails per member per year
TIMELINE SPAN
58
Days total engagement
PEAK ENGAGEMENT
2x
Multiplier on birthday week
Monthly digest of specials, offers, and Chicken Shack updates.
• Weekly specials and new menu items
• Exclusive subscriber-only discount codes
• Catering and party highlights
• Birthday Club spotlights
FREQUENCY
12
Emails per year
DELIVERY DATE
1st
Of every month
OPT-IN TYPE
Manual
Subscriber choice